In Hypergrowth China, Lenovo Is Apple And Starbucks Combined (fastcompany)
Magazine preview: China's first global brand is on the cusp of a critical
transition.
Which computer maker this year introduced three new tablets, a speedy new
smartphone, an edgy new global branding campaign, and the launch of an outer
space science competition with Google? Oh, and it also engineered its thinnest
and fastest laptop--10-second or less startup time--while producing record
financial results and outgrowing the competition for the eighth straight
quarter.
If you guessed Apple, HP, or Dell, try again. It's Lenovo, the computer giant
you've heard of but probably don't know much about. For years the company
focused on the enterprise market--big companies, school systems, government
agencies--and China. Now it's determined to become that country's first global
consumer brand. "For Those Who Do" is their Nike-like tagline.
Apple, HP, and Dell certainly know Lenovo. Lenovo, led by CEO (and as of this
month also chairman) Yang Yuanqing, has been on a tear. Last quarter, it
passed Dell to become the world's second-largest PC-maker. Only HP sells more
gear. Lenovo's third-quarter profit of $144 million is up 88% from a year ago.
I traveled to Beijing, and then deep into the rural hinterlands to explore
Lenovo as part ...
fastcompany
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